Reduce Commute Emissions. Measure Mobility Activity.
Offset What Remains — Responsibly.
RideUnity helps employers reduce solo commuting and measure estimated commute activity for ESG-ready reporting. For residual emissions or broader organizational carbon needs, RideUnity customers can purchase verified carbon credits directly from Will Solutions — a Certified B Corporation (B Lab score: 143.7, nearly 3× the median) with nearly 20 years of carbon expertise, over 6.28 million VCS-certified credits issued, and 160+ participating members in its Sustainable Community program.
Credits are purchased directly from Will Solutions Inc. Checkout, pricing, fulfilment, and buyer support are provided by Will Solutions, not RideUnity. Eligible energy, waste, and decarbonization projects may also be reviewed by Will Solutions, where applicable and subject to validation, verification, and registry acceptance. No other B2B commute platform offers this integrated pathway.
Important Claims Boundary
RideUnity commute and carpooling activity does not automatically generate certified carbon credits. Verra rejected a proposed carpooling methodology (M0247) citing additionality and baseline concerns. RideUnity provides commute-reduction technology and estimated activity reporting for employer ESG visibility. Carbon credit purchases, eligibility reviews, validation, verification, registry acceptance, and credit retirement are handled by Will Solutions through its established VCS-certified processes. Will Solutions updated VM0018 in 2024 to include transportation, but this revision is pending VCS program review and ICVCM approval — RideUnity does not claim transportation-sector credit eligibility until formally approved.
Who Does What
RideUnity
- Employer carpooling and smart commute pilot platform
- Estimated commute activity and participation reporting
- ESG-ready mobility dashboards for HR, facilities, and sustainability teams
- Employee activation, onboarding, and pilot support
- Referral pathway to Will Solutions for credit purchase and eligible project review
- First B2B commute platform integrating a VCS-certified carbon credit purchase pathway
RideUnity reports are for employer visibility and decision-making. They are not carbon-credit issuance, certification, verification, or registry acceptance.
Will Solutions
- Certified B Corporation (B Lab score: 143.7, certified since March 2019, re-certified September 2022)
- VM0018 methodology — active since February 2012, covering energy demand and waste management
- Over 6.28 million VCS-certified credits issued; over 1.07 million retired
- 160+ SMEs, municipalities, and NPOs participating in Sustainable Community
- Nearly 20 years of carbon expertise in Canada
- Direct credit purchase available through Will Solutions' secure platform
All credit eligibility, issuance, pricing, and claims are subject to Will Solutions' review, applicable methodology, validation, verification, and registry acceptance. VM0018 was updated in 2024 to include transportation — this update is pending VCS program revision and ICVCM approval.
How Employers Move from Action to Impact
Reduce
RideUnity helps employers reduce solo commuting through organized carpooling, smart commute matching, and employee participation tracking.
Measure
RideUnity provides estimated commute activity and participation reports to support internal ESG, HR, facilities, and sustainability decisions.
Offset what remains
For residual emissions or broader organizational carbon needs, RideUnity customers can purchase verified credits directly from Will Solutions or request a review of eligible energy, waste, and decarbonization projects.
Estimated commute reporting supports decision-making. It is not a substitute for formal GHG accounting, MRV, validation, verification, or registry acceptance. Carbon-neutrality claims require proper emissions accounting, verified credit retirement, and independent review.
Why this Partnership Adds Credibility
Certified B Corporation
B Lab lists Solutions Will with a B Impact Score of 143.7 — nearly 3× the median of 50.9. First certified March 2019; re-certified September 2022 (valid until September 2025). Assessment covers governance, workers, community, environment, and customers.
View B Lab profile →VCS-929 Track Record
Registered on Verra registry since July 11, 2013. Over 6.28 million VCS-certified credits issued. Over 1.07 million credits retired. Most recent issuance: 578,000 credits (vintage 2024), issued February 23, 2026. Crediting period: 2010–2029.
View on CarbonPlan →VM0018 Methodology
Active since February 20, 2012. Covers energy efficiency and solid waste diversion within Sustainable Communities. Updated by Will Solutions in 2024 to include transportation — pending VCS program revision and ICVCM approval.
View on Verra →Trusted by recognized buyers
VCS-929 credits have been retired by recognized corporate and institutional buyers across Canada. Retirement records are publicly verifiable on the Verra registry.
View Retirements →Market Integrity Alignment
RideUnity's page language aligns with the VCMI Claims Code of Practice (v3.0, April 2025) for credible corporate use of carbon credits: reduce first, then offset residual emissions with high-quality credits.
View VCMI Claims Code →Text-only references used until Will Solutions confirms logo, badge, and trademark permissions. All data sourced from publicly available records as of May 2026.
Voluntary Carbon Markets, Simply Explained
1 carbon credit = 1 tonne of CO₂ reduced or avoided
A carbon credit generally represents one tonne of CO₂e reduced, removed, or avoided under an approved methodology and verification process.
Organizations typically use carbon credits to address residual emissions after reduction efforts. Credible use depends on transparent documentation, appropriate retirement records, and disciplined climate claims.
RideUnity does not claim that commuting activity automatically generates certified carbon credits.
Important: Do not use carbon credits to claim carbon neutrality unless you have appropriate emissions accounting, verified credit purchase, retirement documentation, and independent review. The VCMI Claims Code of Practice (v3.0, April 2025) provides guidance on credible corporate claims.
Purchase Verified Canadian Carbon Credits
You are purchasing carbon credits directly from Will Solutions Inc. Will Solutions is the seller and credit provider. RideUnity provides this access as an approved partner pathway.
You will be redirected to Will Solutions' website to complete your purchase.
Frequently Asked Questions
What We Do NOT Claim
No automatic carbon credits from RideUnity activity
No claim that commute data alone produces certified carbon credits
No guaranteed carbon revenue
No implied certification of RideUnity
No verified claim until approved methodology and verification steps are completed
No use of partner or standards branding beyond approved scope
No claim that VM0018 transportation-sector update is approved — pending VCS program revision and ICVCM approval